- in Plano, Texas, USA
at The Center for American and International Law
5201 Democracy Drive
Plano, Texas 75024
Credits:21 Hours TCLEOSE Credit
Participants will gain insight into the print and broadcast media - who they are and why they do things the way they do. In addition, class members will develop skills in building trust with outside information groups, preparing and presenting your message, crisis management and organizing the functions of a public information office. Finally, this course will help executives and spokespersons communicate more effectively with their many publics. This course will include an in-depth evaluation to provide managers with the skills to deal with changing news media in an electronic age.
Download the Brochure (pdf)For more details, download the online brochure.
Tuition includes all instruction and handouts. Lodging and meals are excluded.
- $425 ILEA Member
- $475 Non-member
- Media mistakes made by police agencies
- CALEA Community Relations
- PR during hostage-taking and terrorist incidents
- Issuing news releases; planning news conferences
- Pitching the media
- Marketing your agency
- Law enforcement ethics in a media-saturated society
- Closing air space during critical incidents
- News events checklists
- Managing an interview
Who Should Attend?
This course is designed for managers and executives as well as public information officers in law enforcement and emergency service agencies.
- David Golden
Senior Intelligence Officer, Transportation Security Administration, U.S. Department of Homeland Security
During his police career, he served as Commander of Patrol, Criminal Investigations, Administrative Services, and Tactical Operations Divisions in the Richardson, TX, Police Department. He also served as the Department's major media contact, addressing both nationally and internationally covered reports, including one capital murder case which spanned two years.
Law enforcement personnel attending this course are eligible for eight (21) hours of Texas Commission on Law Enforcement (TCOLE) credit.
Monday through Wednesday 8:30 am - 4:30 pm
“The training was excellent. Presentation well organized. The facility is wonderful. Training set-up very comfortable and great for learning. Faculty and staff very helpful, competent and pleasant-from registration throughout training days.”
"Every time I have attended training at the Institute, its been an educational adventure."
"Excellent course. David was extremely good and knowledgeable on the topic. He was very accessible."
"This class has really given me the tools to become a professional and competent PIO. I am not fearful of the media."
- former participants
3100 Dallas Parkway
Plano, TX 75093
The Hyatt Place is located approximately 4 miles from the Institute and offers a complimentary continental breakfast available weekdays from 6:30 am - 9:30 am and weekends from 7:00 am - 10:00 am featuring fresh fruit, cereals, toast, bagels, juice and coffee. Complimentary shuttle service is available within a five mile radius 7:00 am - 9:00 pm. Complimentary Wi-Fi Internet access is available throughout the hotel. 24-hour fitness center and outdoor pool is available for the Hyatt Place guest.
Registrants should contact the hotel directly at least 2 weeks prior to the program date and advise them you are attending the CAILAW (plus the name of program) to obtain the reduced rate of $89 per night (plus 13% occupancy tax).
Course Cancellation Policy
Occasionally, the Institute for Law Enforcement Administration (ILEA) may be forced to cancel a scheduled program. Whenever possible, the decision to cancel is made at least fourteen days prior to the start of the program, and registered participants are notified once that decision has been made. If the distance to the training site requires that you make airline and/or hotel reservations, please contact ILEA (+1.972.244.3430) to inquire about the status of any program before making travel arrangements. While paid registrations in cancelled courses will be refunded in full, ILEA will not be responsible for monetary loss due to cancellations or changes in airline or hotel reservations.