Advanced PIO Training

Communicating in Crisis

- in Plano, Texas, USA

ILEA Headquarters
at The Center for American and International Law
5201 Democracy Drive
Plano, Texas 75024

Past Event

Credits:24 Hours TCOLE Credit


Participants will gain an understanding of the difference and importance of communicating in crisis; strategies to communicate to diverse internal and external audiences; and tactics to successfully ensure the right message is delivered to the right people at the right time, so they can do the right thing.

Practical mock exercises will be included to enrich the learning experience for the participant to handle communicating a crisis situation in a real world setting.


Tuition includes all instruction and handouts. Lodging and meals are excluded.

  • $425 ILEA Member
  • $475 Non-member


  • Seven Stages of a Crisis
  • What to Expect During a Crisis
  • Expectations of the Public
  • Rules to Live By in a Crisis
  • Ten Principles for Communicating in Crisis
  • Primary, Probable and Potential Message Killers
  • Managing the Message/Your Mouth
  • The Television Magazine-Format Interview
  • The News Conference
  • The Art of the Block and Bridge
  • Dealing with Victims
  • Personal/Personnel and Other Agency Issues
  • Using Technology in Crisis


Judy Pal
Chief of Staff, Teneo Risk

With more than 30 years’ experience, Judy Pal has served in management positions for police and the professional sports and entertainment industry in both Canada and the U.S. Prior to joining former NYPD Commissioner Bill Bratton at Teneo Risk, she was Director of Operations for FBI-LEEDA. Previously, she served as Chief of Staff with the Baltimore and Milwaukee Police Departments and served on the command staffs of the Atlanta, Savannah, and Halifax (Canada) Regional Police. She has consulted international police agencies in both Chile and Trinidad and has spoken at conferences across North America, as well as Uruguay, Manilla, and Australia. Pal is a past president of the National Information Officers Association, holds a Masters Degree in Public Relations and earned her Certificate in Police Leadership from Dalhousie University in Canada. She spent five years in television news, and is the proud owner of a Stanley Cup ring from the Edmonton Oilers and worked for the New York Rangers and Madison Square Garden.

Who Should Attend?

This course is designed for managers and executives as well as public information officers in law enforcement and emergency service agencies.


Tuesday through Thursday 8:00 am to 5:00 pm

Overnight Accommodations

Hyatt Place Plano welcomes our guests attending ILEA – Advanced PIO Training, at The Center for American and International Law. We have set aside a block of rooms with a group rate of $97 plus applicable fees/taxes for 4/3/2017 - 4/6/2017.

Please make your reservations by 3/19/2017. As long as the reservation is made by this date, and the group block has availability, you will receive the group rate. Any reservations not received on or before this cut-off date are subject to hotel availability at the best available prevailing rate.

Booking Instructions

Book online

Type in Arrival/Departure Dates
Enter Group/Corporate #: G-LA13
Call 888-HYATT-HP (888.492.8847) or 972.378.3997

Dates available: 4/3/2017-4/6/2017
Mention the group name: CAILAW / ILEA – Advanced PIO Training

  • A valid credit card is required to make reservations
  • Tax Exemption Certificates and Credit Card Authorization Forms may be faxed to the hotel directly at 972.608.4427 prior to your arrival.

TCOLE Credit

Law enforcement personnel attending this course are eligible for twenty-four (24) hours of Texas Commission on Law Enforcement (TCOLE) credit.

Course Cancellation Policy

Occasionally, the Institute for Law Enforcement Administration (ILEA) may be forced to cancel a scheduled program. Whenever possible, the decision to cancel is made at least fourteen days prior to the start of the program, and registered participants are notified once that decision has been made. If the distance to the training site requires that you make airline and/or hotel reservations, please contact ILEA (+1.972.244.3430) to inquire about the status of any program before making travel arrangements. While paid registrations in cancelled courses will be refunded in full, ILEA will not be responsible for monetary loss due to cancellations or changes in airline or hotel reservations.

Eligibility Policy

The Institute for Law Enforcement Administration provides  professional education and technical support to the law enforcement community. 

A registrant in an ILEA program must be a sworn officer; a civilian employee of a law enforcement department; or an employee of a municipal, county or state agency.

Anyone interested in attending an ILEA program who does not meet the above standard requirements will need to request advance approval. Such requests will be considered on a case-by-case basis.

Privacy Policy

We do not sell or rent information to any outside parties. By providing your information, you will receive postal and electronic communications from the Institute for Law Enforcement Administration (ILEA) of The Center for American and International Law (CAIL) in accordance with CAIL's Privacy Policy. At any point, you can opt-out or unsubscribe by selecting either link at the bottom of each email or call us at 972.244.3400.

Registrar: +1.972.244.3404
ILEA: +1.972.244.3430 
Fax: +1.972.244.3431