Advanced PIO Training: Communicating in Crisis

- in Plano, Texas, USA

ILEA Headquarters
at The Center for American and International Law
5201 Democracy Drive
Plano, Texas 75024

Past Event

Credits:24 Hours TCOLE Credit


Participants will gain an understanding of the difference and importance of communicating in crisis; strategies to communicate to diverse internal and external audiences; and tactics to successfully ensure the right message is delivered to the right people at the right time, so they can do the right thing.

Practical mock exercises will be included to enrich the learning experience for the participant to handle communicating a crisis situation in a real world setting.

Download the Brochure (pdf)

For more details, download the online brochure.


Tuition includes all instruction and handouts. Lodging and meals are excluded.

  • $425 ILEA Member
  • $475 Non-member


  • Seven Stages of a Crisis
  • What to Expect During a Crisis
  • Expectations of the Public
  • Rules to Live By in a Crisis
  • Ten Principles for Communicating in Crisis
  • Primary, Probable and Potential Message Killers
  • Managing the Message/Your Mouth
  • The Television Magazine-Format Interview
  • The News Conference
  • The Art of the Block and Bridge
  • Dealing with Victims
  • Personal/Personnel and Other Agency Issues
  • Using Technology in Crisis

Who Should Attend?

This course is designed for managers and executives as well as public information officers in law enforcement and emergency service agencies.


  • Judy Pal
    10-8 Communications

With 30 years of experience in the field of management, communications and broadcast journalism, Judy Pal has overseen public affairs for police, government and private industry in both Canada and the United States.

She is a past President of the National Information Officers’ Association and has served as an adjunct professor, reporter, producer and news anchor. Judy’s company, 10-8 Communications, exclusively services law enforcement and public safety.

TCOLE Credit

Law enforcement personnel attending this course are eligible for twenty-four (24) hours of Texas Commission on Law Enforcement (TCOLE) credit.


Monday through Wednesday 8:00 am to 5:00 pm

Hotel Information

Hyatt Place
3100 Dallas Parkway
Plano, TX 75093

The Hyatt Place is located approximately 4 miles from the Institute and offers a complimentary continental breakfast available weekdays from 6:30-9:30am and weekends from 7:00-10:00am featuring fresh fruit, cereals, toast, bagels, juice and coffee. Complimentary shuttle service is available within a five mile radius 7:00am-9:00pm. Complimentary Wi-Fi Internet access is available throughout the hotel. 24-hour fitness center and outdoor pool is available for the Hyatt Place guest.

Registrants should contact the hotel directly at least 2 weeks prior to the program date and advise them you are attending the CAILAW (plus the name of program) to obtain the reduced rate of $89 per night (plus 13% occupancy tax).

Course Cancellation Policy

Occasionally, the Institute for Law Enforcement Administration (ILEA) may be forced to cancel a scheduled program. Whenever possible, the decision to cancel is made at least fourteen days prior to the start of the program, and registered participants are notified once that decision has been made. If the distance to the training site requires that you make airline and/or hotel reservations, please contact ILEA (972-244-3430) to inquire about the status of any program before making travel arrangements. While paid registrations in cancelled courses will be refunded in full, ILEA will not be responsible for monetary loss due to cancellations or changes in airline or hotel reservations.

Privacy Policy

We do not sell or rent information to any outside parties. By providing your information, you will receive postal and electronic communications from the Institute for Law Enforcement Administration (ILEA) of The Center for American and International Law (CAIL) in accordance with CAIL's Privacy Policy. At any point, you can opt-out or unsubscribe by selecting either link at the bottom of each email or call us at 972.244.3400.

Registrar: +1.972.244.3405
ILEA: +1.972.244.3430 
Fax: +1.972.244.3431