in Plano, Texas, USA
at The Center for American and International Law
5201 Democracy Drive
Plano, Texas 75024
Credits:8 Hours TCOLE Credit
Social media is an important part of today’s law enforcement agency’s communications toolkit. Participants will learn how social media can work for your agency. Learn the importance of policy and tips to help get your message directly to your target audiences, and hold media accountable.
Download the Brochure (pdf)For more details, download the online brochure.
Tuition includes all instruction and handouts. Lodging and meals are excluded.
- $125 ILEA Member
- $150 Non-member
- The Power of Social Media
- What is Social Media
- Types of Social Media
- “Push” versus “Pull”
- How to Use Social Media to Hold the Media Accountable
- Why Should We Use Social Media?
- Track Social Media
- Social Media Pitfalls: Internal and External
- How Different Size Departments Utilize Social Media
- Managing the Social Media Beast
- Social Media Policies
- Tips for Using Social Media
- Website “Killers”
- Optimize Your Outreach
Who Should Attend?
This course is designed for managers and executives as well as public information officers in law enforcement and emergency service agencies.
With 30 years of experience in the field of management, communications and broadcast journalism, Judy Pal has overseen public affairs for police, government and private industry in both Canada and the United States.
She is a past President of the National Information Officers’ Association and has served as an adjunct professor, reporter, producer and news anchor. Judy’s company, 10-8 Communications, exclusively services law enforcement and public safety.
Law enforcement personnel attending this course are eligible for eight (8) hours of Texas Commission on Law Enforcement (TCOLE) credit.
8:00 am - 5:00 pm
3100 Dallas Parkway
Plano, TX 75093
The Hyatt Place is located approximately 4 miles from the Institute and offers a complimentary continental breakfast available weekdays from 6:30 am - 9:30 am and weekends from 7:00 am - 10:00 am featuring fresh fruit, cereals, toast, bagels, juice and coffee. Complimentary shuttle service is available within a five mile radius 7:00 am - 9:00 pm. Complimentary Wi-Fi Internet access is available throughout the hotel. 24-hour fitness center and outdoor pool is available for the Hyatt Place guest.
Registrants should contact the hotel directly at least 2 weeks prior to the program date and advise them you are attending the CAILAW (plus the name of program) to obtain the reduced rate of $89 per night (plus 13% occupancy tax).
Course Cancellation Policy
Occasionally, the Institute for Law Enforcement Administration (ILEA) may be forced to cancel a scheduled program. Whenever possible, the decision to cancel is made at least fourteen days prior to the start of the program, and registered participants are notified once that decision has been made. If the distance to the training site requires that you make airline and/or hotel reservations, please contact ILEA (+1972.244.3430) to inquire about the status of any program before making travel arrangements. While paid registrations in cancelled courses will be refunded in full, ILEA will not be responsible for monetary loss due to cancellations or changes in airline or hotel reservations.