Law Enforcement Administration

Police-Media Relations

Make the Connection: Media Relations and a Healthy Public Image

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Plano, Texas, USA

Past Event

21 Hours TCOLE Credit

ILEA Headquarters
at The Center for American and International Law
5201 Democracy Drive
Plano, Texas 75024

Registrar: +1.972.244.3404
ILEA: +1.972.244.3430 
Fax: +1.972.244.3431
E-Mail: ilea@cailaw.org

Overview

Participants will gain insight into the print and broadcast media - who they are and why they do things the way they do. In addition, class members will develop skills in building trust with outside information groups, preparing and presenting your message, crisis management and organizing the functions of a public information office. Finally, this course will help executives and spokespersons communicate more effectively with their many publics. This course will include an in-depth evaluation to provide managers with the skills to deal with changing news media in an electronic age.

Tuition

Tuition includes all instruction and handouts. Lodging and meals are excluded.

  • $425 ILEA Member
  • $475 Non-member

Topics

  • Media mistakes made by police agencies
  • CALEA Community Relations
  • PR during hostage-taking and terrorist incidents
  • Issuing news releases; planning news conferences
  • Pitching the media
  • Marketing your agency
  • Law enforcement ethics in a media-saturated society
  • Closing air space during critical incidents
  • News events checklists
  • Managing an interview

Course Objectives

At the completion of this course participants will be able to:

  • Discuss the nature and purpose of Police Media Relations.
  • Identify the concepts concerning media influence on policing.
  • Apply planning strategies of police/media contact.
  • Apply the principles of the 5 step interview.
  • Apply the principles at work in managing media crises, press conferences and adversarial interviews.

Faculty

  • David Golden, Senior Intelligence Officer, U.S. Department of Homeland Security/TSA
  • Jason Trahan, Reporter, Dallas Morning News

Who Should Attend?

This course is designed for managers and executives as well as public information officers in law enforcement and emergency service agencies.

Schedule

Wednesday, November 9

8:30 am


Introduction and Welcome

  • ILEA Staff

8:45 am


Police/Media Relations: Why?

  • Mr. David Golden, Senior Intelligence Officer, US Dept of Homeland Security/TSA

9:30 am


Concepts of Media Influence

  • Mr. Golden

10:30 am


Role of the Media

  • Mr. Golden

11:30 am


Lunch (on your own)

12:30 pm


Character of the Media

  • Mr. Golden

1:30 pm


Planning for Your Media Contact

  • Mr. Golden

2:30 pm


The Five-Step Interview

  • Mr. Golden

4:30 pm


Adjourn

Thursday, November 10

8:30 am


The Texas Public Information Act

  • Mr. Golden

10:00 am


Expectations of the Media: Working with the Professional Journalist

  • Mr. Jason Trahan, Investigative Reporter, WFAA-TV, Former Reporter, Dallas Morning News

11:00 am


Lunch (on your own)

12:00 pm


Recent Attorney General Opinions

  • Mr. Golden

1:30 pm


Working with the Media

  • Mr. Golden

2:30 pm


Marketing and Branding your Agency

  • Mr. Golden

4:30 pm


Adjourn

Friday, November 11

8:30 am


Police Communications in the Age of Social Media - THE RACE

  • Mr. Golden

9:30 am


The New Role of the PIO

  • Mr. Golden

10:30 am


Working with Quotes

  • Mr. Golden

11:00 am


Lunch (on your own)

12:00 pm


Conducting Press Conferences

  • Mr. Golden

1:30 pm


Adversarial Interviews

  • Mr. Golden

2:30 pm


Managing a Media Crisis

  • Mr. Golden

4:00 pm


Conclusion, Evaluations and Certificates

4:30 pm


Adjourn

TCOLE Credit

Law enforcement personnel attending this course are eligible for eight (21) hours of Texas Commission on Law Enforcement  (TCOLE) credit.

Overnight Accommodations

Hyatt Place Dallas/Plano
3100 Dallas Parkway
Plano, Texas 75093
Tel: 972.378.3997

Hyatt Place Plano welcomes our guests attending ILEA – Police-Media Relations, at The Center for American and International Law. We have set aside a block of rooms with a group rate of $94 plus applicable fees/taxes for 11/8/2016-11/11/2016.

Please make your reservations by 10/22/2016 . As long as the reservation is made by this date, and the group block has availability, you will receive the group rate. Any reservations not received on or before this cut-off date are subject to hotel availability at the best available prevailing rate.

Booking Instructions

Book online

Type in Arrival/Departure Dates
Enter Group/Corporate #: G-AL28
or
Call 888-HYATT-HP (888.492.8847) or 972.378.3997

Dates available: 11/8/2016-11/11/2016
Mention the group name: CAILAW / ILEA – Police-Media Relations

  • A valid credit card is required to make reservations
  • Tax Exemption Certificates and Credit Card Authorization Forms may be faxed to the hotel directly at 972.608.4427 prior to your arrival.

Course Cancellation Policy

Occasionally, the Institute for Law Enforcement Administration (ILEA) may be forced to cancel a scheduled program. Whenever possible, the decision to cancel is made at least fourteen days prior to the start of the program, and registered participants are notified once that decision has been made. If the distance to the training site requires that you make airline and/or hotel reservations, please contact ILEA (+1.972.244.3430) to inquire about the status of any program before making travel arrangements. While paid registrations in cancelled courses will be refunded in full, ILEA will not be responsible for monetary loss due to cancellations or changes in airline or hotel reservations.

Eligibility Policy

The Institute for Law Enforcement Administration provides  professional education and technical support to the law enforcement community. 

A registrant in an ILEA program must be a sworn officer; a civilian employee of a law enforcement department; or an employee of a municipal, county or state agency.

Anyone interested in attending an ILEA program who does not meet the above standard requirements will need to request advance approval. Such requests will be considered on a case-by-case basis.

Privacy Policy

We do not sell or rent information to any outside parties. By providing your information, you will receive postal and electronic communications from the Institute for Law Enforcement Administration (ILEA) of The Center for American and International Law (CAIL) in accordance with CAIL's Privacy Policy. If we co-sponsor a program with another organization, information may be shared between the parties. All such co-sponsors will be identified on the event details and registration page. At any point, you can opt-out or unsubscribe by selecting either link at the bottom of each email or call us at 972.244.3400.

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