Law Enforcement Administration

Social Media for Law Enforcement

Plano, Texas, USA

Past Event

8 Hours TCOLE Credit

ILEA Headquarters
at The Center for American and International Law
5201 Democracy Drive
Plano, Texas 75024

Online registration is closed. You can still register by bringing a completed registration form to the registration desk.

Registrar: +1.972.244.3404
ILEA: +1.972.244.3430 
Fax: +1.972.244.3431


Social media is an important part of today’s law enforcement agency’s communications toolkit. Participants will learn how social media can work for your agency. Learn the importance of policy and tips to help get your message directly to your target audiences, and hold media accountable.


Tuition includes all instruction and handouts. Lodging and meals are excluded.

  • $125 ILEA Member
  • $150 Non-member


  • The Power of Social Media
  • What is Social Media
  • Types of Social Media
  • “Push” versus “Pull”
  • How to Use Social Media to Hold the Media Accountable
  • Why Should We Use Social Media?
  • Track Social Media
  • Social Media Pitfalls: Internal and External
  • How Different Size Departments Utilize Social Media
  • Managing the Social Media Beast
  • Social Media Policies
  • Tips for Using Social Media
  • Website “Killers”
  • Optimize Your Outreach


Judy Pal
Director of Operations
FBI Law Enforcement Executive Development Association (FBI-LEEDA) 

With more than 30 years’ experience, Judy Pal has served in management positions for public safety, government, and the professional sports and entertainment industry in both Canada and the United States. Today, she is the Director of Operations with the FBI Law Enforcement Executive Development Association. Prior to joining FBI-LEEDA, she was Chief of Staff with the Baltimore Police Department, the eighth largest municipal police department in the United States.  Previously, she served as Operations Director with Kroll Security Group, an international police consulting company; Chief of Staff with the Milwaukee Police Department in Wisconsin; and served on the command staffs of the Atlanta Police Department, Savannah Chatham Metro Police Department and Halifax Regional Police in Canada.

 A former broadcast journalist and news anchor; she is passionate about image development, media relations, crisis communications, and the use of social media; and has hosted workshops and training for public safety agencies, government services, non-profit and professional associations.

Who Should Attend?

This course is designed for managers and executives as well as public information officers in law enforcement and emergency service agencies.


8:00 am - 5:00 pm

Overnight Accommodations

Hyatt Place Dallas/Plano
3100 Dallas Parkway
Plano, Texas 75093
Tel: 972.378.3997

Hyatt Place Plano welcomes our guests attending ILEA – Social Media for Law Enforcement, at The Center for American and International Law. We have set aside a block of rooms with a group rate of $94 plus applicable fees/taxes for 4/6/2016-4/8/2016.

Please make your reservations by 3/23/2016 . As long as the reservation is made by this date, and the group block has availability, you will receive the group rate. Any reservations not received on or before this cut-off date are subject to hotel availability at the best available prevailing rate.

Booking Instructions

Book online     

Type in Arrival/Departure Dates
Enter Group/Corporate #: G-AL17
Call 888-HYATT-HP (888.492.8847) or 972.378.3997

Dates available: 4/6/2016-4/8/2016
Mention the group name: CAILAW / ILEA – Social Media for Law Enforcement

  • A valid credit card is required to make reservations
  • Tax Exemption Certificates and Credit Card Authorization Forms may be faxed to the hotel directly at 972.608.4427 prior to your arrival.

TCOLE Credit

Law enforcement personnel attending this course are eligible for eight (8) hours of Texas Commission on Law Enforcement  (TCOLE) credit.

Course Cancellation Policy

Occasionally, the Institute for Law Enforcement Administration (ILEA) may be forced to cancel a scheduled program. Whenever possible, the decision to cancel is made at least fourteen days prior to the start of the program, and registered participants are notified once that decision has been made. If the distance to the training site requires that you make airline and/or hotel reservations, please contact ILEA (+1.972.244.3430) to inquire about the status of any program before making travel arrangements. While paid registrations in cancelled courses will be refunded in full, ILEA will not be responsible for monetary loss due to cancellations or changes in airline or hotel reservations.

Privacy Policy

We do not sell or rent information to any outside parties. By providing your information, you will receive postal and electronic communications from the Institute for Law Enforcement Administration (ILEA) of The Center for American and International Law (CAIL) in accordance with CAIL's Privacy Policy. If we co-sponsor a program with another organization, information may be shared between the parties. All such co-sponsors will be identified on the event details and registration page. At any point, you can opt-out or unsubscribe by selecting either link at the bottom of each email or call us at 972.244.3400.

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