Law Enforcement Administration

Police-Media Relations

Make the Connection: Media Relations and a Healthy Public Image


Plano, Texas, USA

Past Event

21 Hours TCOLE Credit

ILEA Headquarters
at The Center for American and International Law
5201 Democracy Drive
Plano, Texas 75024

View Map

Registrar: +1.972.244.3404
ILEA: +1.972.244.3430 
Fax: +1.972.244.3431


Participants will gain insight into the print and broadcast media - who they are and why they do things the way they do. In addition, class members will develop skills in building trust with outside information groups, preparing and presenting your message, crisis management and organizing the functions of a public information office. Finally, this course will help executives and spokespersons communicate more effectively with their many publics, through both traditional and social media formats.

This course will include an in-depth evaluation to provide managers with the skills to deal with changing news media in an electronic age. There will be opportunities for on-camera interviews and guidance on improving your presentations.


Tuition includes all instruction and handouts. Lodging and meals are excluded.

  • $450 ILEA Member
  • $500 Non-member


  • Media mistakes made by police agencies
  • CALEA Community Relations
  • PR during hostage-taking and terrorist incidents
  • Issuing news releases; planning news conferences
  • Pitching the media
  • Marketing your agency
  • Law enforcement ethics in a media-saturated society
  • Closing air space during critical incidents
  • News events checklists
  • Managing an interview

Course Objectives

At the completion of this course participants will be able to:

  • Discuss the nature and purpose of Police Media Relations.
  • Identify the concepts concerning media influence on policing.
  • Apply planning strategies of police/media contact.
  • Apply the principles of the 5 step interview.
  • Apply the principles at work in managing media crises, press conferences, adversarial interviews and incorporating social media into your messaging.

Who Should Attend?

This course is designed for managers and executives as well as public information officers in law enforcement and emergency service agencies.


8:30 am - 4:30 pm


  • David N. Golden is a retired police commander currently serving as the Senior Intelligence Officer with the Department of Homeland Security in the South Central Region. Dave Golden received a Bachelor of Science degree in Criminal Justice from the University of Texas at Arlington, during which he interned with a United States Senator. He received a Master of Public Affairs degree at the University of Texas at Dallas, with an emphasis on the impact of the media on public policy and on the image of public agencies. Dave worked with network media broadcasters at three national political conventions. He later served as his Agency’s primary media contact and addressed two national stories, one extending over a 2-year period. Dave taught Media Relations in the graduate program at UTD. He was also contacted by the U.S. State Department to present Media Relations Concepts to a special envoy team from the Brazilian National Police.
  • Jason Trahan has been a producer for WFAA’s investigative unit helping the team create high impact stories since 2012. He and his team have received several national and regional journalism awards. Prior to joining WFAA-TV, Jason spent 12 years at The Dallas Morning News covering a wide variety of topics. He has a bachelor’s degree in journalism from the University of Texas at Austin.
  • Christopher Cook is an award-winning speaker and subject matter expert in the field of social media for law enforcement and media relations for public safety. As a Lieutenant for the Arlington Police Department, he oversees the public information office and has led the Arlington PD’s public and media relations strategies since 2011. Lt. Cook has been interviewed on local, national, and international news networks and programs. He believes in being creative and supports innovation to humanize officers and reduce barriers between law enforcement and the public. APD’s robust social media philosophy now boasts over 350,000 followers and continues to grow. Lt. Cook holds a Master of Arts in Criminology & Criminal Justice from the University of Texas.

Overnight Accommodations

Hyatt Place Plano welcomes our guests attending Police Media Relations, at The Center for American and International Law. We have set aside a block of rooms with a group rate of $99/night, plus applicable fees/taxes for 10/31/2018-11/2/2018.

Please make your reservations by 10/17/2018. As long as the reservation is made by this date, and the group block has availability, you will receive the group rate. Any reservations not received on or before this cut-off date are subject to hotel availability at the best available prevailing rate.

Booking Instructions

Book online

Type in Arrival/Departure Dates
Enter Group/Corporate #: G-IL14
Call 888-HYATT-HP (888.492.8847) or 972.378.3997

Dates available: 10/31/2018-11/2/2018
Mention the group name: CAILAW / Police Media Relations

  • A valid credit card is required to make reservations
  • Tax Exemption Certificates and Credit Card Authorization Forms may be faxed to the hotel directly at 972.608.4427 prior to your arrival.

TCOLE Credit

Law enforcement personnel attending this course are eligible for (21) hours of Texas Commission on Law Enforcement (TCOLE) credit.

Course Cancellation Policy

Occasionally, the Institute for Law Enforcement Administration (ILEA) may be forced to cancel a scheduled program. Whenever possible, the decision to cancel is made at least fourteen days prior to the start of the program, and registered participants are notified once that decision has been made. If the distance to the training site requires that you make airline and/or hotel reservations, please contact ILEA (+1.972.244.3430) to inquire about the status of any program before making travel arrangements. While paid registrations in cancelled courses will be refunded in full, ILEA will not be responsible for monetary loss due to cancellations or changes in airline or hotel reservations.

Eligibility Policy

The Institute for Law Enforcement Administration provides  professional education and technical support to the law enforcement community. 

A registrant in an ILEA program must be a sworn officer; a civilian employee of a law enforcement department; or an employee of a municipal, county or state agency.

Anyone interested in attending an ILEA program who does not meet the above standard requirements will need to request advance approval. Such requests will be considered on a case-by-case basis.

Privacy Policy

We do not sell or rent information to any outside parties. By providing your information, you will receive postal and electronic communications from the Institute for Law Enforcement Administration (ILEA) of The Center for American and International Law (CAIL) in accordance with CAIL's Privacy Policy. If we co-sponsor a program with another organization, information may be shared between the parties. All such co-sponsors will be identified on the event details and registration page. At any point, you can opt-out or unsubscribe by selecting either link at the bottom of each email or call us at 972.244.3400.

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