Law Enforcement Administration

Advanced PIO Training

Communicating in Crisis


Plano, Texas, USA

Past Event

24 Hours TCOLE Credit

ILEA Headquarters
at The Center for American and International Law
5201 Democracy Drive
Plano, Texas 75024

View Map

Registrar: +1.972.244.3404
ILEA: +1.972.244.3430 
Fax: +1.972.244.3431


Participants will gain an understanding of the difference and importance of communicating in crisis; strategies to communicate to diverse internal and external audiences; and tactics to successfully ensure the right message is delivered to the right people at the right time, so they can do the right thing.

Practical mock exercises will be included to enrich the learning experience for the participant to handle communicating a crisis situation in a real world setting.


Tuition includes all instruction and handouts. Lodging and meals are excluded.

  • $450 ILEA Member
  • $500 Non-member


  • Seven Stages of a Crisis
  • What to Expect During a Crisis
  • Expectations of the Public
  • Rules to Live By in a Crisis
  • Ten Principles for Communicating in Crisis
  • Primary, Probable and Potential Message Killers
  • Managing the Message/Your Mouth
  • The Television Magazine-Format Interview
  • The News Conference
  • The Art of the Block and Bridge
  • Dealing with Victims
  • Personal/Personnel and Other Agency Issues
  • Using Technology in Crisis


With more than 30 years’ experience, Judy Pal has served as an Assistant Commissioner with the NYPD, Director of Operations for FBI-LEEDA, Chief of Staff with the Baltimore and Milwaukee Police Departments, and was a member of the command staff of the Atlanta, Savannah, and Halifax (Canada) police depts.

Judy is proud to have conducted image and media training for thousands of law enforcement professionals during her career.

Pal is a past president of the National Information Officers Association, holds a Master’s degree in Public Relations and earned her Certificate in Police Leadership from Dalhousie University in Canada. 

Who Should Attend?

This course is designed for managers and executives as well as public information officers in law enforcement and emergency service agencies.


Tuesday through Thursday 8:30 am to 5:00 pm

TCOLE Credit

Law enforcement personnel attending this course are eligible for twenty-four (24) hours of Texas Commission on Law Enforcement (TCOLE) credit.


Hyatt Place Plano welcomes our guests attending ILEA – Advanced PIO Training at ILEA Headquarters at The Center for American and International Law, Plano, TX. We have set aside a block of rooms with a group rate of $103/night, plus applicable fees/taxes for 4/1/2019-4/4/2019.

Please make your reservations by 3/17/2019. As long as the reservation is made by this date, and the group block has availability, you will receive the group rate. Any reservations not received on or before this cut-off date are subject to hotel availability at the best available prevailing rate.

Booking Instructions

Book online

Type in Arrival/Departure Dates
Enter Group/Corporate #: G-IL20
Call 888-HYATT-HP (888.492.8847) or 972.378.3997

Dates available: 4/1/2019-4/4/2019
Mention the group name: ILEA – Advanced PIO Training

  • A valid credit card is required to make reservations
  • Tax Exemption Certificates and Credit Card Authorization Forms may be faxed to the hotel directly at 972.608.4427 prior to your arrival.

Course Cancellation Policy

Occasionally, the Institute for Law Enforcement Administration (ILEA) may be forced to cancel a scheduled program. Whenever possible, the decision to cancel is made at least fourteen days prior to the start of the program, and registered participants are notified once that decision has been made. If the distance to the training site requires that you make airline and/or hotel reservations, please contact ILEA (+1.972.244.3430) to inquire about the status of any program before making travel arrangements. While paid registrations in cancelled courses will be refunded in full, ILEA will not be responsible for monetary loss due to cancellations or changes in airline or hotel reservations.

Eligibility Policy

The Institute for Law Enforcement Administration provides  professional education and technical support to the law enforcement community. 

A registrant in an ILEA program must be a sworn officer; a civilian employee of a law enforcement department; or an employee of a municipal, county or state agency.

Anyone interested in attending an ILEA program who does not meet the above standard requirements will need to request advance approval. Such requests will be considered on a case-by-case basis.

Privacy Policy

We do not sell or rent information to any outside parties. By providing your information, you will receive postal and electronic communications from the Institute for Law Enforcement Administration (ILEA) of The Center for American and International Law (CAIL) in accordance with CAIL's Privacy Policy. If we co-sponsor a program with another organization, information may be shared between the parties. All such co-sponsors will be identified on the event details and registration page. At any point, you can opt-out or unsubscribe by selecting either link at the bottom of each email or call us at 972.244.3400.

Sponsor an Event