Law Enforcement Administration

The Executive PIO


Denton, Texas, USA

Past Event

21 Hours TCOLE Credit

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Denton Public Safety Training Center
719 E. Hickory
Denton, TX 76205

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Registrar: +1.972.244.3404
ILEA: +1.972.244.3430 
Fax: +1.972.244.3431


Communication is at the heart of building relationships, thus at the heart of good policing.  While Public Information Officers, Communications Directors, and such are often pigeon-holed to media relations and social media functions, the insights and skill true strategic communicators bring to the executive are unique and valuable. 

One of the biggest obstacles of the strategic communicator is developing the expertise and confidence necessary to work closely with chief executives.  This course will define the challenges facing police executives and how communication can support management in reaching their goals for a safe and secure community. 

This course delves into the role of the strategic communicator, what they can bring to the table, and why they are a key part of the command staff.  It explores the academia behind communications and crisis planning, as well as thinking more purposefully about the overall brand and image of an agency. 

Each day, students will take part in deep-dive discussions about the value of communications, how to garner support for the position, and how to better convey communication theory to executives to earn buy-in for communication programs and enhance the overall communications efforts of their agencies. 


Tuition includes all instruction and handouts. Lodging and meals are excluded.

  • $825 Non-Member
  • $725 ILEA Member

About the Presenter

With more than 30 years’ experience, Judy Pal has served as an Assistant Commissioner with the NYPD, Director of Operations for FBI-LEEDA, Chief of Staff with the Baltimore and Milwaukee Police Departments, and was a member of the command staff of the Atlanta, Savannah, and Halifax (Canada) police depts.

Judy is proud to have conducted image and media training for thousands of law enforcement professionals during her career.

Pal is a past president of the National Information Officers Association, holds a Master’s degree in Public Relations and earned her Certificate in Police Leadership from Dalhousie University in Canada. 

Who Should Attend?

This course is tailored to experienced public information officers or executives with responsibility for internal and external communication.  This class provides new approaches for those seeking resources and skills to further develop their abilities as a strategic communications advisor for their agencies. 


Mon-Wed 8:30am-4:00pm and Thu 8:30am-12:00pm

TCOLE Credit

Law enforcement personnel attending this course are eligible for thirty (21) hours of Texas Commission on Law Enforcement (TCOLE) credit.

Other Information

Photo/Audio/Video Release

Registration for or attendance at this event acknowledges consent to be recorded or photographed. We reserve the right to use any photograph/video taken at our events, without the expressed written permission of those included within the photograph/video. We may use the photograph/video in publications or other media material produced, used or contracted including but not limited to: brochures, invitations, books, newspapers, magazines, television, websites, annual reports, newsletters, etc. To ensure the privacy of individuals, images will not be identified using full names or personal identifying information without written approval from the photographed subject.

Nondiscriminatory Policy

The Center for American and International Law does not discriminate on the basis of race, color, sex, religion, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status in educational activities, scholarship programs or admissions.

Course Cancellation Policy

Occasionally, the Institute for Law Enforcement Administration (ILEA) may be forced to cancel a scheduled program. Whenever possible, the decision to cancel is made at least fourteen days prior to the start of the program, and registered participants are notified once that decision has been made. If the distance to the training site requires that you make airline and/or hotel reservations, please contact ILEA (+1.972.244.3430) to inquire about the status of any program before making travel arrangements. While paid registrations in cancelled courses will be refunded in full, ILEA will not be responsible for monetary loss due to cancellations or changes in airline or hotel reservations.

Eligibility Policy

The Institute for Law Enforcement Administration provides  professional education and technical support to the law enforcement community. 

A registrant in an ILEA program must be a sworn officer; a civilian employee of a law enforcement department; or an employee of a municipal, county or state agency.

Anyone interested in attending an ILEA program who does not meet the above standard requirements will need to request advance approval. Such requests will be considered on a case-by-case basis.

Privacy Policy

We do not sell or rent information to any outside parties. By providing your information, you will receive postal and electronic communications from the Institute for Law Enforcement Administration (ILEA) of The Center for American and International Law (CAIL) in accordance with CAIL's Privacy Policy. If we co-sponsor a program with another organization, information may be shared between the parties. All such co-sponsors will be identified on the event details and registration page. At any point, you can opt-out or unsubscribe by selecting either link at the bottom of each email or call us at 972.244.3400.

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